WHY

EXHIBIT?

HALFEST MALAYSIA gathers all halal products and services under one roof to help you as an entrepreneur to expand your business network, gain valuable market intelligence and enhance your knowledge in the Halal industry that will position your brand amongst the industry’s giants.

TARGETED ADVERTISING & PROMOTION

Over RM600,000.00 invested in advertisements, promotions and publicity campaign at prominent medias and social media in attracting the region’s consumers and buyers. With publicity value reaching RM12.5 million, each exhibitor potentially enjoys a publicity value of RM20,800.00.
WHAT

ACCESS TO KEY DECISION MAKERS

Our efforts to reposition HALFEST is to attract prominent Halal industry players to visit HALFEST MALAYSIA. Exhibitors will be able to meet business owners, suppliers and trade visitors from all over Malaysia where sales and trade transactions reaching up to RM69 million during the 5-day expo.This will provide an opportunity for your Halal products & services to be traded across Malaysia and the opportunity to earn an average sales of RM40,000.00 with the estimated spending of each family at RM400.00.

EXTENDED OPENING HOURS DURING WEEKENDS

In order to ensure the volume of visitors are at its full capacity, HALFEST MALAYSIA will extend its opening hours from 10AM till 9PM on Friday (6th of September) till the last day of the expo on Sunday (8th of September).

WHAT DO YOU GET IN PARTICIPATING AT HALFEST MALAYSIA?

Every registered company is entitled for the following: • Company and booth number listing in HALFEST Trade Show Directory. • 1 social media post on company’s promotion during HALFEST MALAYSIA. (Artwork must be submitted by 20th August 2019) • Certificate of participation at HALFEST MALAYSIA.

EXPAND YOUR BUSINESS NETWORK

Solidify your business network at HALFEST MALAYSIA with more than 400 Halal certified entrepreneurs from ALL AROUND MALAYSIA primarily related to food & beverage. This is an event not to be missed whether you are an exhibitor or retailer. HALFEST MALAYSIA is the place to be if you are a Halal industry player.

GAIN MARKET INTELLIGENCE

HALFEST MALAYSIA will have various seminar and pocket talks from experts to share best practises and knowledge on the Halal industry, entrepreneurship and Islamic financing. Meet with more than 80,000 expected visitors from Putrajaya, Bangi, Serdang, Cheras, Kajang, Putrajaya, Nilai, Seremban, Seri Kembangan, Cyberjaya, Bukit Jalil, Balakong, OUG, Equine Park, Gitta Bayu Estate, Bluwater Estate and MINES Residence with an estimated population of 1,500,000 people to understand and gauge the reception towards your Halal certified products and services.

MALAYSIA HALAL CLINIC BY JAKIM

With internationally recognised Halal certification from JAKIM, you can gain the trust and confidence of Muslim consumers. This Clinic show how to go about applying for JAKIM’s Halal certification as well as address key issues pertaining to reapplying, renewing and maintaining the certification.

BEHALAL ENTREPRENEURIAL DEVELOPMENT

Organised with the Government and industry leaders to deliver visionary business solutions to all participating entrepreneurs and SMEs. Through value added partnerships, we aim to select 50 entrepreneurs to effectively support and help generate business value for them.

HALAL TRAVEL MART BY MOTAC & TABUNG HAJI

Showcasing Syariah compliant tourism operators via the Ministry of Tourism, Arts and Culture Malaysia and Lembaga Tabung Haji to promote In-bound and Out-bound Halal Tourism for all at promotional prices. The booths to be located amongst the participants will showcase hotels, restaurants dan all outlets that are frequented by tourists.

CHAT INDUSTRY HALAL BY INDUSTRY LEADERS

There will be 50 sessions from 25 prominent industry speakers throughout HALFEST. From creating business proposals to applying for loans, these sessions aim to enable exchange in valuable key knowledge for businesses.

HALFEST VIRAL FOOD KIOSKS

These kiosks at the upper mezzanine floor will showcase a variety of food and beverages. Visitors will be attracted to the array of offering and gourmet experience not to be missed from Apom Bangsar to Roti Telur Goyang and more.

20 INFLUENCERS AND 50 CELEBRITIES PRESENCE

Through partnerships, there will be famous celebrities who will be present at HALFEST while helping to promote HALFEST to the masses.

HALFEST ‘WOKSHOP’ BY CHEF ZAM AND OTHERS

Share the glam with our Celebrity Chefs from Dapur Bujang Hafiz, Chef Zam and more at HALFEST MALAYSIA’s WOKShop, the only of its kind in Malaysia. Giving an opportunity to collaborate in promoting exhibitor’s Halal products and services with great tips and recipes from these instafamous chefs.

FREE TROLLEY SERVICE

Complimentary trolleys will be provided to the visitors. Once full, they will drop the trolley at the nearby PORTER & TROLLEY counter, collect a new empty one, and continue shopping. Exiting the car park, they will pass by our porter pick-up drive-thru counter; Voila! Their goods will be waiting for them there, and our friendly event assistants will bring them to their car.

FREE SHUTTLE SERVICE (MIECC – KTM Serdang)

To ease the flow of visitors to HALFEST, we have provided seven 12-seater vans to pick up visitors from KTM Serdang to MIECC from 10.30 am until 10.30pm at the MIECC’s main entrance every 15 – 20 minutes. There will also be Shuttle services during Friday prayers to the nearest mosque.

ATM SERVICE INSIDE THE EXHIBITION HALL 

ATM service will be provided in the exhibition hall of HALFEST 2019 to bring convenience to the visitors and ensuring more sales for all.

Number of Exhibitors

  • Number of Exhibitors

An analysis of the amount of exhibitors who participated in past HALFEST ASEAN from 2011 to 2017.

Number of Visitors

  • Number of Visitors

The numbers of visitors who attended HALFEST from 2011 to 2017:

Total PR Value in RM

  • Total PR Value in RM

An analysis of the total PR value worth that HALFEST was able to bring in.

% of Total Exhibitors

  • % of Total Exhibitors

The percentages they represent from the total number of exhibitors.

HALFEST exhibitors come from a variety of industries such as halal consumer products, non-F&B products, government agencies, Islamic hospitality and tourism, Islamic banking and investments, pharmaceuticals, cosmetics and self-care and many more. However, our main category has always been F&B consumer products.

HOW TO GET THERE & NEARBY ACCOMMODATIONS

MIECC is strategically located just 20 minutes from the bustling Kuala Lumpur City Centre and Putrajaya, the federal administrative capital of Malaysia. It is also well connected by 7 major highways.

Via  Cheras / Kuantan / Genting  (MRR2)

Via  KL /Old Klang Road /Salak South (BESRAYA)

Via  Kuala Lumpur ( KL – Seremban Highway)

Via  Port Klang / Shah Alam / Subang / PJ ( Kesas Highway)

Via  Kepong / Damansara / Puchong ( LDP Highway)

Via  KL North-South Expressway, linking to NKVE & MRR2

Via Cheras / Sg.Long/Kajang / Balakong ( SILK Highway )

Furthermore, this exhibition centre is located 30 minutes from the Kuala Lumpur International Airport. It is complemented by 5 star resort hotels, a shopping mall, a championship golf course and other facilities located within the MinesWellnessCity.