HALFEST is a consumer expo for Halal products and services. HALFEST serves as a platform for Halal entrepreneurs specifically from the Micro, Small and Medium Enterprises industry to promote their Halal products and services whilst strengthening their trade relations within the retail industry in Malaysia. HALFEST encompasses many trade activities to address the needs of the Halal entrepreneurs in distribution across nationwide as well as activities for the whole family such exciting competitions, product launches and demonstrations.
4th –8th September 2019
MINES EXHIBITION & CONVENTION CENTRE (MIECC), Serdang, Kuala Lumpur
HALFEST is open to the public from 11:00 am – 9:00 pm.
HALFEST welcomes everyone to the expo.
Absolutely, children of all ages are welcomed at HALFEST. There will be many interesting and exciting activities planned to keep the little ones entertained.
No, entry is free for all. However, visitors will be required to register to enter the expo.
To increase the demand for halal certified products and services by creating more awareness and educating the public of the benefits of choosing products and services with the halal logo and embracing the halal lifestyle.
To increase the awareness amongst local manufacturers and producers of the importance of halal certification from the Department of Islamic Development Malaysia (JAKIM) and the State Department of Islamic Religion (JAIN) to strengthen the positioning and marketing of their halal products and services amongst Muslim and general consumers.
To provide a branding and promotion platform for Small and Medium Enterprises (SMEs) to position and promote their halal products and services around Malaysia and to mentor the SMEs to expand to international markets.
More than 570 companies are expected to participate in HALFEST with 677 allocated exhibition space.
HALFEST is open to all companies-small, medium and large enterprises as well as multinationals with Halal certified products and services from JAKIM and JAIN. International companies with Halal certification from their country of origin are also welcomed to join HALFEST.
The sectors featured at HALFEST include Halal certified food & beverages, Halal certified pharmaceuticals, Halal certified cosmetics & personal care, Islamic hospitality and tourism, Islamic investment, banking & takaful, machinery & equipment, Halal certified services, and government entrepreneurial development agencies & associates.
HALAL CONSUMABLES & PREMISES
Beverages, confectionery, dairy products, dates, raisin and prunes, emulsifiers, additives, ingredients & flavouring, franchise or fast foods chain, frozen foods, halal kitchen and restaurants, herbal based and healthcare products, pharmaceuticals, processed and ready to eat products, raw food material, sauces, seasonings, spices, snacks food, and many more.
HALAL NON FOOD PRODUCTS
Cosmetics, detergent, cleaning products, toiletries, body care products and many more.
ISLAMIC INVESTMENT BANKING AND TAKAFUL
FOOD PACKAGING, MACHINERY & CATERING EQUIPMENT
HALAL CERTIFIED SERVICES
ISLAMIC HOSPITALITY AND TOURISM
STATE GOVERNMENT / MINISTRIES
Around 150,000 visitors are expected at HALFEST as we will promote HALFEST with and integrated Advertising and Promotion (A&P) campaign around Malaysia.
HALFEST is organised by SHAPERS Malaysia Sdn Bhd, and supported by Department of Islamic Development Malaysia (JAKIM).
Shapers Malaysia Sdn Bhd (SHAPERS) is the largest Bumiputra event management company in Malaysia, passionate about creating opportunities for businesses whilst promoting Halal to the world. With more than 20 years of experience in event management, SHAPERS has emerged as one of the leading players in the industry and is well recognised for organising world-class halal events including the Malaysia International Halal Showcase (MIHAS), Halal Fiesta ASEAN (HALFEST MALAYSIA) and the World Halal Summit (WHS). Over the years, SHAPERS has built strong alliances with halal associations and organisations from all around the world. SHAPERS has a solid reputation amongst our partners and competitors alike because of our passion and persistence in developing the halal market.
Prayer rooms (male and female musollah) are located next to Hall E.
Prayer mats and ablution wash area are provided in the prayer room.
Automated teller machines are available at the MINES SHOPPING MALL
- Hong Leong Bank Berhad – Level 4
- RHB Bank Berhad – Level 4
- Public Bank Berhad – Level 1
- Maybank Berhad – Level 1 & 4
- Ambank Berhad – Level 1
- HSBC Bank Malaysia Berhad – Level 1