ABOUT HALFEST 2020
The Largest Halal Expo in Malaysia
MALAYSIA’S LARGEST HALAL EXPO, THE 9TH EDITION OF HALFEST IS BACK!
Halfest 2020 returns on the back of 2019 success!
HALFEST is HOSTED by the PRIME MINISTER’S DEPARTMENT with and the FEDERAL TERRITORIES ISLAMIC RELIGIOUS COUNCIL (MAIWP) as the joint-organisers. HALFEST will continue to be co-organised and managed by SHAPERS MALAYSIA, the founder and developer of the MALAYSIA INTERNATIONAL HALAL SHOWCASE (MIHAS).
Join us and explore the dynamic opportunities that HALFEST has to offer in strengthening consumers confidence toward your HALAL CERTIFIED PRODUCTS & SERVICES. After all, the most effective way to the hearts of consumers are through #EXPERIENCE, #TASTE, #LOOK, #FEEL and #AROMA by product samplings. Other marketing tools create temporary awareness while exhibition allows you to effectively impress consumers, gauge their perception and widen your market share!
As one of our exhibitors at the 9th HALFEST you can engage with over 100,000 visitors visiting our 530 booths offering unique never-seen-before Halal products and services from all over Malaysia. Take advantage on our PUBLICITY CAMPAIGN valued at RM18 million and KPDNHEP TRADE MATCHING PROGRAMME that will see 25,000 retailers and wholesalers throughout Malaysia visiting your booth.
BE PART OF HALFEST 2020 TO ATTRACT NEW CUSTOMERS, ESTABLISH YOUR BRAND AND GAIN HANDS ON MARKET INTELLIGENCE!
HOSTED BY:
THE PRIME MINISTER’S DEPARTMENT
The Prime Minister’s Department (Religion) is proud to be the host for HALFEST, as the strategic platform to showcase the micro, small and medium-sized Halal enterprises to tap into the opportunities in the Halal industry while promoting quality Halal products and services to Malaysian consumers. HALFEST is also the ‘one-stop-centre’ in promoting the various Halal industry promotional initiatives undertaken by the Government of Malaysia through MAIWP.
ORGANISED BY:
DEPARTMENT OF ISLAMIC DEVELOPMENT MALAYSIA
HALFEST is the ideal platform to affirm its role as Malaysia’s only Halal certification agency and realise its commitment towards the promotion of Islamic values, knowledge and development of the Ummah. HALFEST will bring forth their innovative developments to further enhance the Halal industry players in Malaysia.
JOINTLY ORGANISED BY:
FEDERAL TERRITORIES ISLAMIC RELIGIOUS COUNCIL (MAIWP)
Through HALFEST, MAIWP can affirm its role as a One-Stop platform for special programmes to highlight the Halal industry as an inclusive sector in an effort to enhance unity among the races. HALFEST is the platform for MAIWP to empower Halal Industry entrepreneurs while promoting the Halal lifestyle to consumers.
CO-ORGANISED AND MANAGED BY:
SHAPERS MALAYSIA SDN BHD
SHAPERS successfully founded the MALAYSIA INTERNATIONAL HALAL SHOWCASE (MIHAS) in 2004, HALAL FIESTA MALAYSIA (HALFEST) in 2011 and the WORLD HALAL SUMMIT (WHS) in 2015. HALFEST aims to provide a dynamic platform to nurture rural, small and medium-sized Halal businesses to prepare them for the next phase of growth in the global Halal market.
OFFICIAL ISLAMIC BANKING PARTNER:
BANK RAKYAT
OFFICIAL CHAT INDUSTRY HALAL PARTNER:
ALLIANCE ISLAMIC BANK
OFFICIAL HALAL FOOD AND BEVERAGE PARTNER:
MCDONALD’S MALAYSIA
OFFICIAL HALAL COOKING PARTNER:
CORNELL MALAYSIA
TRAVEL INFORMATION
Event Venue
The Mines International Exhibition & Convention Centre (MIECC)
BY CAR
Note: The exhibition hall is just 5-10 minutes walking distance from KTM Serdang station & Mines Shopping Mall.
PARKING SPOTS
MIECC has ample parking for the visitors. There are a total of 1,500 units of covered car park inside the building, and 500 units of opened car park at MINES Square and along the roadside.
BY BUS
KL Rapid Bus No. 401/540/590/T570/SJ4A can fetch you straight to MIECC from KTM Serdang Station, Cheras bus station, Taman Taming Jaya bus station and Bandar Sg. Long bus station.
From KLCC to The MIECC, board a KL Rapid Bus No. 402 to Maluri LRT station, and transfer to KL Rapid Bus No. 401 that will then fetch you straight to Serdang KTM Station.
BY TRAIN
From KLIA or KLIA 2 to The Mines, you can choose either the Express Rail Link (ERL) or KLIA transit to KL Sentral Station. From KL Sentral Station, catch Keretapi Tanah Melayu (KTM) train to Serdang KTM Station.
From Putrajaya or Cyberjaya to The Mines, you can catch the KLIA transit to KL Sentral Station. From KL Sentral Station, catch Keretapi Tanah Melayu (KTM) train to Serdang KTM Station.
From Kuala Lumpur City Centre to The Mines, take Putra LRT train to KL Sentral Station. From KL Sentral Station, catch Keretapi Tanah Melayu (KTM) to Serdang KTM Station.